GM Preferred Pricing

GM Preferred Pricing | Huron Motor Products


Welcome to the Buick and GMC Preferred Pricing program. Here you will find everything you need to get the vehicle that is right for you. Your affiliation with us will provide you with an exclusive opportunity to purchase or lease an eligible new Buick or GMC at a preferred price.

Eligible employees of Preferred Pricing companies have the opportunity to receive the best price. You can save even more by combining this discount with our retail offers and if eligible, GM Heroes Program Discount, Student Bonus Discount and Mobility Program.


It's easy to take advantage of Preferred Pricing. Just follow these 3 simple steps:

1) See if your company is eligible for Preferred Pricing AM I ELIGIBLE?

2) Select your new vehicle:

*Almost all Buick and GMC vehicles are eligible for Preferred Pricing. Which one will you choose?

3) Visit Gus Brown!

Head to our Buick or GMC dealership with your proof of employment (recent pay stub, HR letter, your company card) to confirm eligibility.

Company Name Search | Preferred Pricing

Select Your New Vehicle | GM Preferred Pricing


A: GM Preferred Pricing is a program where eligible employees of Preferred Pricing companies have the opportunity to receive the very best price on a New vehicle. You can get a new vehicle for what we pay as employees. Visit our dealership for full programs details & regulations. Contact or call us for more details.

A: You may purchase, finance or lease up to two (2) new vehicles per calendar year.

A: Certain Buick and GMC incentives can be combined with Preferred Pricing. Eligible incentives include most national and regional offers. Visit you us for details on current offers, or find current offers on

A: Canadian employees (all active hourly and salaried staff and their spouse, not including contract or retired employees) of eligible Preferred Pricing companies.

A: Almost every new Buick of GMC car, SUV, crossover, van and truck is eligible. However, some models/trims may not be eligible and other models may have limited availability.

A: The selected vehicle(s) must be titled and registered in the approved employee's or their spouse's name for personal use only.

A: You must keep your vehicle for at least six months and 12,000 km.

A: No. Previous purchases are not eligible.

A: Yes, you can receive Preferred Pricing when you order through us.

A: To use Preferred Pricing, you will need to provide a valid authorization code from, as well as a letter from your Human Resources department or recent pay stub showing active employment, to a participating dealer.

A: No. Any additional dealer-installed options, conversion/upfit packages, General Motors Protection Plans and other extra-charge items will be supplied at a price agreed upon by you and Gus Brown.

A: Yes. Please contact our sales department regarding your trade-in.

A: You may purchase, finance or lease your new vehicle. Speak to your local participating dealer or visit us online to find out more.

*Current employees of eligible Preferred Pricing companies can purchase or lease an eligible new Chevrolet, Buick, GMC or Cadillac at GM Employee Price plus applicable fees and taxes. GM Employee Price is defined as the dealer's price of the base price of the vehicle, plus options, Program Participation fees, REP fees and dealer fees (if applicable) as shown on the invoice. This calculation excludes taxes, license and registration fees, insurance, personal property registry fees and freight charges. Model restrictions may apply. See participating GM Dealer for all program details. GM may modify or terminate this program in whole or in part without notice.